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Market Where Your Clients Are….On Their SmartPhone.
I sat at the bar last weekend and watched as the two hundred or so people who were watching the communal festival known as the Superbowl were also watching their cellphones. Constantly. They were doing...
View ArticleThe (very important) difference between content and advertising
I get this question a lot: “why can’t I just put my :30 commercial on my page to use as ‘video’ and call it a day?” As a writer and contributor to years of news broadcasts and segment TV programs as...
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